18 / Real Estate & Construction
AI-Native Lead Management
We put an AI agent on the brokerage's WhatsApp and Instagram that answers every enquiry in seconds, qualifies it, matches a listing and books the site visit, so hot leads stop going cold in the gap between channels.
- Client
- 3Pin Realty (Three Pin)
- Stack & approach
- Real EstateAI-Native CRMWhatsAppInstagramLead Scoring
The problem
A high-volume, Instagram-led brokerage: content drives millions of monthly views, but inbound lands as an Instagram DM, moves to WhatsApp, and leads go cold in the gap. No screening layer, and the system of record was spreadsheets, so consultants spoke to prospects with half the story.
Solution & architecture
An AI-native CRM with an inbound lead agent on WhatsApp and Instagram. Every enquiry is captured within a second, de-duplicated across channels, answered in under 30 seconds, graded against the requirement, matched to the catalogue and booked into a site-visit slot. Brokers operate the whole system by chatting on WhatsApp.
Why it is built this way
Property DB stays client-owned
Read through a connector, not copied out
No lead lost in the gap
One thread across Instagram and WhatsApp
Brokers keep the close
AI does capture, humans do deals
